As you probably already know, networking is the process of creating a group of diverse, yet like-minded individuals who help one another reach their ultimate goals. When I first launched my freelance writing business, I knew I needed fresh, new…
Content Marketing to Men vs Women: Should Your Strategy Change?
It’s something of a touchy issue in our enlightened age, but marketers would not be marketers if they did not consider their customers’ needs, wants, and interests when developing content – needs, wants, and interests that often correlate to gender.…
The Deadly Lead Generation Mistakes You Don’t Know You’re Making (And How to Fix Them)
Turning leads into sales online is no simple task. Many marketers watch as traffic flows in and out of their websites and wonder why they’re not getting more conversions. That’s because there are so many nuanced triggers you need to…
Multi-Touch Attribution: Your Startup’s Secret Marketing Weapon
Most marketers will agree with me when I say that attribution is one of the most valuable tools you can use to optimize your campaigns. At the same time, the metrics we use to determine it are some of the…
The Most Complete Content Audit Strategy You’ve Ever Seen
It’s easy to get lost in content marketing. Producing lots of content of a high quality on a regular basis takes a lot of work, time and effort. After a while, if you’re not careful, it’s easy to get swamped…
Why Effective CEOs Know It’s Not Time Management That Matters
Everyone wishes that there was more time in their day, but is it really that important? Many CEOs respond to increasing demands in the workplace by calling upon their employees to put more hours into their respective tasks. This inevitably…
3 Brands That are Killing It on YouTube
First founded by employees of PayPal in 2005, the rise of YouTube has been phenomenal. In one space – at a click of a button – you can find everything from ‘How To’ videos to mashups of the most bizarre…
Why “Fail Fast, Fail Often” is Terrible Business Advice
Personally, I’ve heard about so many mantras in my years of business – but nothing comes close, or is even close to as ridiculous as what we largely know as Silicon Valley and the larger innovation world’s mantra, “fail first…
How to Carry Out a Successful User Experience Testing Session
Despite the fact that 88% of online users are less likely to make a U-turn back to a website after a poor user experience, a significant number of online based businesses have yet to take usability as seriously as they…
Total Productivity Makeover: Science-Driven Strategies for Entrepreneurs
Time spent working isn’t always time well spent. It’s the bane of every entrepreneur’s existence that not every hour spent at the desk translates to effective productivity. Many self-starters end up spending far longer hours at work than they should,…